Brand Insights
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Real-Time Marketing - Real-Time Insights
What is real-time marketing? Real-time marketing is about developing an innovative marketing strategy which focuses on up-to-date events. Marketers connect consumers with the product and services by using current trends and consumer's feedback. Real-time marketing is growing up with the increase in the use of social media. Social media allows marketers to access the real-time insights of the consumers and makes it easy for them to reach to their target audience. People love to watch, hear and read about what is trending. Marketers take the full advantage of these trending topics to keep their product in everyone's eye. Like many marketers used the craze of Pokemon Go, in some way, so that the product or service that they are providing will be seen by people. PR specialist David Meerman Scott defines as, " Real-time means news breaks over minutes, not days. It means ideas percolate, then suddenly and unpredictably go viral to a global audience. It's when compa
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